| Module 1 | Introduction |
| Unit 1 | The Power of Google Ads (Adwords) |
| Module 2 | Getting Started with Adwords |
| Unit 1 | Setting Up Your Google Ads Account |
| Unit 2 | Navigating Google Ads Interface |
| Unit 3 | Adwords Account Hierarchy |
| Module 3 | Getting To The Top of Search Engine Results Page (SERP) |
| Unit 1 | Understanding Quality Score |
| Unit 2 | Calculating Ad Rank |
| Module 4 | Researching Your Keywords |
| Unit 1 | What are Keywords |
| Unit 2 | Researching Keywords |
| Unit 3 | Google Keyword Planner |
| Unit 4 | Keyword Match Type |
| Unit 5 | Finding Negative Keywords |
| Module 5 | Creating Your First Google Ad Campaign |
| Unit 1 | Writing Great Text Ads |
| Unit 2 | Creating a Campaign |
| Unit 3 | Using Ad Extensions to Create Better Ads |
| Unit 4 | Creating Your First Display Campaign |
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