| Module 1 | Creating a Connected Strategy |
| Unit 1 | Lesson 1: Mapping The Customer Journey |
| Unit 2 | Lesson 2: Identifying Customer Pain Points in the Journey |
| Unit 3 | Lesson 3: Capturing Information Flow |
| Unit 4 | Lesson 4: The Why-How Ladder |
| Unit 5 | Lesson 5: Understanding Customer Relationships Across Experiences |
| Unit 6 | Lesson 6: Responses to Pain Points and Require Information |
| Unit 7 | Lesson 7: Utilizing Information to Create Informed Solutions |
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